First of all, folks, I shot myself in the foot. I decided to expand the size range too late. I didn't have time to make plus size samples for my photo shoot and had to do a later, less extravagant shoot with a curve model. Secondly, I produced all of my "straight size" inventory first and ran out of some gauze colors before I produced the plus size inventory. I feel like I'm mistreating that segment of customers. A mistake I won't make again.
Then here's my next hurdle: Plus Size is a completely different customer base. I have to completely re-brand, almost like I'm going into Menswear or Maternity, you know what I mean? Folks who wear plus size clothes are so used to being underserved that they're not even looking at me. This is the same problem that store owners face, and the reason that many stores aren't making the leap into plus. It's an enormous buy-in, doubling the stock they normally carry, and slow sales on those garments because their regular customer base is already being served! I was chatting with a store owner who is really happy I'm taking the leap but won't make it for his store. He pointed out that he's carried some designers for years, built strong relationships between those designers and his customers, and the majority of those designers don't offer plus sizes. He couldn't have a rack of straight-size clothes next to a completely different rack of plus!
Anyway, I just wanted to give you a little glimpse behind the curtain. If you have experience or special insights I'd love the feedback. Otherwise just know that I'm over here learning, experimenting, and trying to be better every day!